Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

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Apple Executive Behind Breakthrough Hardware Technologies Retires

Thursday December 7, 2023 6:30 am PST by
The Apple executive responsible for the company's multitouch technology, health sensors, Touch ID, and Face ID is set to retire from the company, Bloomberg reports. Steve Hotelling currently works as a vice president reporting to senior vice president of hardware technologies Johny Srouji. During his tenure, Hotelling significantly contributed to the development of some of Apple's most...
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New M3 MacBook Air Models Expected Around March 2024

Wednesday December 6, 2023 10:36 am PST by
Apple plans to refresh the MacBook Air around March 2024, Bloomberg's Mark Gurman said today in a report on Apple's future iPad and Mac plans. Updated 13-inch and 15-inch ‌MacBook Air‌ models are in the works. As Apple overhauled the ‌MacBook Air‌'s design in 2022 and then introduced a larger model in 2023, no design changes are planned for the 2024 models. The focus will instead be on new...

Apple to Launch Two iPad Air and Two OLED iPad Pro Models Early Next Year

Wednesday December 6, 2023 9:53 am PST by
To boost falling iPad sales, Apple has a major refresh planned for the ‌iPad‌ lineup in early 2024, according to Bloomberg's Mark Gurman. Apple plans to debut new iPad Air and iPad Pro models, both of which will feature notable changes. The ‌iPad Air‌ will come in two sizes like the ‌iPad Pro‌ for the first time. The smaller model will continue to measure in at 10.9 inches, but the larger...
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Apple's Work on 6G Connectivity Already Expanding

Monday December 4, 2023 7:00 am PST by
Apple's work on implementing 6G cellular connectivity on its devices appears to be ramping up, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that Apple is increasingly turning its attention to 6G, even amid its widely reported difficulties developing a custom 5G cellular modem. In 2021, the first highly specific Apple job...
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Apple Vision Pro Headset Likely to Launch Around March 2024

Monday November 20, 2023 3:34 am PST by
Apple will miss its original aim to launch Apple Vision Pro in January 2024 and is now likely to release the mixed reality headset to consumers in March of next year, according to Bloomberg's Mark Gurman. Writing in his Power On newsletter, Gurman says Apple "still needs to get its distribution plans in shape and conduct further testing." Apple also typically holds its spring event in March, ...
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Apple Plans to Equip MacBooks With In-House Cellular Modems

Monday November 20, 2023 2:40 am PST by
Apple eventually plans to build its own custom modem into cellular MacBook models that could arrive in 2028 at the earliest, according to Bloomberg's Mark Gurman. Apple has reportedly been working on its own modem since 2018, as it seeks to move away from Qualcomm's component currently used in iPhones. The timeframe for launching the modem has slipped several times and is now expected to be...
iOS 18 Mock Siri Feature Baubles

AI-Infused iOS 18 Lauded as 'Ambitious and Compelling' by Apple Execs

Monday November 13, 2023 6:06 am PST by
Apple internally believes its iOS 18, macOS 15, watchOS 11, and tvOS 18 updates next year will be "ambitious and compelling," thanks to major new software features and designs in the works for iPhone, iPad, Apple Watch, Apple TV, and Mac. That's according to the latest information relayed by Bloomberg reporter Mark Gurman. While little is known about the specifics, many of the changes are...
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iPhone App Sideloading Coming to Users in the EU in First Half of 2024

Monday November 13, 2023 2:00 am PST by
iPhone users in the EU next year will be able to download apps hosted outside of Apple's official App Store to comply with European regulations, according to Bloomberg's Mark Gurman. Otherwise known as sideloading, the change coming sometime in the first half of 2024 will allow customers to download apps without needing to use the App Store, which will mean developers won't need to pay...
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Apple Expected to Update Entire iPad Lineup Next Year

Sunday November 5, 2023 8:41 am PST by
Apple plans to update its entire iPad lineup throughout 2024, according to Bloomberg's Mark Gurman. This means new models of the iPad Pro, iPad Air, iPad mini, and entry-level iPad can be expected to launch next year. Gurman touched on the lack of new iPads and AirPods heading into the holiday shopping season in the latest edition of his Power On newsletter:Apple could have tried to rush out ...
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Bloomberg: 2024 Apple Watch to Gain Blood Pressure Monitoring and Sleep Apnea Detection

Wednesday November 1, 2023 6:15 am PDT by
Apple plans to add blood pressure monitoring and sleep apnea detection to an Apple Watch with an updated design in 2024, according to Bloomberg's Mark Gurman. In a report covering the arc of Apple's heath-related ambitions, Gurman outlines the first iteration of the company's "pathbreaking" blood pressure sensor technology coming next year that will include hypertension detection: The...
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Gurman: USB-C AirPods Max Not Coming Until 'Late 2024'

Sunday October 29, 2023 7:52 am PDT by
Apple won't update the AirPods Max until late 2024 and apart from fresh colors and USB-C charging, no other major changes are expected. That's according to Bloomberg's Mark Gurman. Writing in the latest edition of his Power On newsletter, Gurman says Apple will replace the Lightning port for USB-C to comply with European regulations and for consistency across its AirPods lineup, but Apple...
Touch Bar 13 Inch MacBook Pro

Bloomberg: 13-Inch MacBook Pro With M3 Chip Unlikely to Be Announced at 'Scary Fast' Event

Friday October 27, 2023 5:37 am PDT by
A new version of the 13-inch MacBook Pro featuring the M3 chip is unlikely to appear at Apple's "Scary Fast" Mac event next week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter shared over the weekend, Gurman said that supplies of the 13-inch MacBook Pro were running low and indicated that it could be replaced next week. He now says that the new...
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New AirPods and AirPods Max Launching in 2024, Updated AirPods Pro Coming in 2025

Wednesday October 25, 2023 11:31 am PDT by
Apple plans to begin a major overhaul of its AirPods lineup starting next year, according to Bloomberg's Mark Gurman. The standard AirPods and the AirPods Max will see a refresh in 2024, while the AirPods Pro will be updated in 2025. For the AirPods and ‌AirPods Pro‌, Apple will update the design of the earbuds and the case, while also improving audio quality. When the AirPods are...
iMac M3 Blue Feature

Next-Generation iMac Chip, Stand, and Color Details Rumored Ahead of Apple Event

Wednesday October 25, 2023 6:19 am PDT by
Apple's upcoming iMac refresh will feature a new chip, an internally redesigned stand, and a similar array of color options to the current model, according to Bloomberg's Mark Gurman. Following Apple's announcement of its "Scary Fast" event scheduled for Monday, October 30, Gurman reposted a Power On newsletter published in March on X (formerly Twitter) and reiterated several key details: ...
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Apple to Overhaul TV App, Remove Standalone Apps from Apple TV

Tuesday October 24, 2023 12:05 pm PDT by
Apple plans to overhaul the TV app in an effort to consolidate its Apple TV+ streaming service and its standalone movie and TV show purchase options, according to Bloomberg's Mark Gurman. A tvOS update in December will introduce the changes that Apple has planned. To push users to the Apple TV app, Apple plans to remove its standalone ‌Apple TV‌ apps that are available for renting and...
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Kuo: 'M3 Series MacBook Pro' to Be Focus of Apple's October 30 Event

Tuesday October 24, 2023 11:43 am PDT by
Apple's upcoming "Scary Fast" event will focus on the M3 series MacBook Pro models, according to Apple analyst Ming-Chi Kuo. Kuo's wording suggests that he is expecting multiple M3 chips rather than just a single M3 chip, hinting at the possibility of M3, M3 Pro, and M3 Max chips. If Apple does release M3, M3 Pro, and M3 Max chips at once, we can expect to see the new chips introduced in...

Bloomberg: Apple Likely to Hold Mac Launch Event on October 30 or 31

Monday October 23, 2023 2:51 am PDT by
Apple is likely planning a Mac-related launch event this month that will take place on either Monday, October 30 or Tuesday, October 31, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. The well-connected reporter's prediction is based on information obtained from sources with apparent knowledge of Apple's plans, as well as the fact that some...
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Apple to Host 'Secretive' Vision Pro Training Event for Retail Staff

Sunday October 22, 2023 1:17 pm PDT by
Apple is planning to bring select retail store employees to Cupertino, California in early 2024 to learn about the Vision Pro headset ahead of the device's launch, Bloomberg's Mark Gurman reports. Gurman revealed details about the "product training event" in the latest "Power On" newsletter. Apple apparently recent sent a memo to retail employees asking them to apply for the "secretive"...
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Gurman: New iPads Scheduled for Launch in March 2024

Sunday October 22, 2023 10:38 am PDT by
Apple is not planning to launch new iPad models until around March 2024, Bloomberg's Mark Gurman claims. In the most recent "Power On" newsletter, Gurman explained that the new Apple Pencil with USB-C comes ahead of an ‌iPad‌ refresh in the spring. He added that Apple has been working on the 11th-generation ‌iPad‌, seventh-generation iPad mini, and sixth-generation iPad Air for some time. ...
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Apple Generative AI Features and Smarter Siri Could Launch Next Year

Sunday October 22, 2023 6:53 am PDT by
Apple is developing a large array of features that use generative AI, including a new version Siri, that could launch next year, according to Bloomberg's Mark Gurman. In his latest "Power On" newsletter, Gurman said that despite Apple CEO Tim Cook's claim that Apple has been working on generative AI technology for years, Apple's executives were "caught off guard" by the industry's sudden...